The Icho Group & Agency 22 Music & Entertainment Merge to Form New Music Industry Firm, UN
On-the-rise Faith Based Agencies Combine Brand Marketing, Management and Consultation Resources to Create a Powerful Entertainment Concern
Norman Gyamfi of The Icho Group (Columbia, SC), andWalter Thomas of Agency22 Music & Entertainment(Chicago, IL), have merged their respective enterprises to create a dynamic new entertainment firm, Undivided. The novel union now represents some of the biggest headliners in the Christian-Gospel music genre such as GRAMMY® Award winner, Jonathan McReynolds; worship leader, Todd Dulaney; platinum-selling recording artist, Erica Campbell of Mary Mary fame and Chandler Moore of the Gen Z worship collective, Maverick City, among others.
Undivided will provide its clients with management, marketplace branding and long-term strategic career consultation and planning services. “The primary objective in our coming together as a unified front is to merge our respective visions, resources and expertise’s to offer our clientele a unique and differentiated presence in the marketplace,” said Thomas. His erstwhile agency managed the careers of Jonathan McReynolds, worship leader Bri Babineaux, and singer-songwriter, DOE. He adds that, “Pooling our missions expands our market share, increases profits, and extends the reach of our artists, whereby pushing the genre forward as a whole.”
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“We want to become a case study on what it’s like when you partner versus when you compete,” said Gyamfi who managed and provided business direction for Billboard No. 1 recording artists such as Travis Greene, Kierra Sheard-Kelly, and JJ Hairston. “We want people to look back and say that was the moment when they put their pride aside and decided that us coming together was the best thing that could happen for a genre –not for Walter, not for Norman; but for Christian-Gospel music in general.”
Aside from its faith-based endeavors, Undivided is also actively broadening its roster and developing relationships with R&B acts and sports figures as well. They recently promoted the Checking In book tour for Destiny’s Child alum, Michelle Williams. They are currently working with singer and television personality, Tamar Braxton, on her Under Constructionpodcast, and with professional baseball player, Mark Kemp, onhis annual youth music festival.
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